About Us

EST. 1995 MELBOURNE, AU.

From humble beginnings BAD® has grown to be one of the largest work wear brands in Australia with multiple retail locations across the country. We strive to deliver the best customer experience in the industry. Our products are crafted to be both durable and stylish. From this we have grown a loyal customer base that we are very proud to have.

The goal has always been to create the highest quality work wear for the hardest working Australians, and to this day it is what we strive to achieve.

NORTH AMERICAN EXPANSION, FALL 2019.

While BAD® will continue to ship worldwide, formally expanding to the North American market was the logical next step to steward BAD's global impact and better serve its growing American and Canadian client base.

BAD® North America will serve the US & Canadian markets starting with a direct-to-consumer model and evolve into retail distribution in 2020. 

 

Designed by Australians. Made for the World.